Saturday, July 24, 2004

The "good enough" line is changeable...

We bought a 27" Color TV about 3 years ago. At the time, we rarely rented movies, and we don't play video games (being of the generation where our mothers told us to "go outside and play"), so we didn't consider A/V or S-Video inputs as necessary. In other words that TV was "good enough". Then, I decided to buy a DVD player. I got an inexpensive one (that was "good enough" of course), but then I had to add an RF modulator to connect it to the TV, and of course the picture quality isn't anything like what you see in the store. The TV, without any failure on its part, had suddenly become not "good enough".  I write this to illustrate the point that the point where something is or is not adequate to the task can change over time, it's not a constant thing.  It can change again and again as the environment and variables surrounding it change. For example, I would now like to look at another TV, but if I buy one now it won't be "good enough" when the ATV standards (Advanced Television - which includes High Definition as part of its concepts) are mandatory. Buying a new, HDTV-compatible set right now, however, is beyond the "good enough" line in our household - they're too expensive for the limited additional benefits. So, I guess we will do what is often necessary: live with something  not quite adequate, and wait. Most people with a budget end up doing this several times throughout their lives - we're never the "early adopters", the people who buy the latest, neatist things when they first come out. We're the ones that wait for the second or third wave, the less-expensive "knockoffs", because those are "good enough" for us. I believe, also, that the "good enough" crowd constitutes a fairly large market out there, and I think (or hope) that the retailers and manufacturers are including us in their plans. One hopeful sign: the DVD player went very very quickly from an expensive new device to a commodity item, driving sales into the millions and also rippling into other markets, DVD rentals are now more prevalent than VHS tapes, I believe,  DVD sales are pretty strong from what I hear, and DVD recorders are almost ready for the third wave crowd.

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