Good Enough!

A blog about "good enough" things - for those who don't need, can't afford, or don't care about the "very best".

Tuesday, October 05, 2004

Good enough for me, maybe not for you..

At Lost Remote, an article referencing Wired's article about "the Long Tail" reminded of something I've wanted to post for a while.

Media, and especially television, has for so long has been about mass-market consumption, that they've forgotten how to sell to anything less than millions of people. You and I know, however, that none of us all agree, all the time on what's good television. I, for example, would buy DVD copies of Max Headroom episodes and certain commercials (Miller Lite sports-combos like sumo high-dive and full-contact golf, for one example). You probably want the entire "Edge of Night" soap opera and early Milton Berle. Television executives, however, only market DVDs of shows which were popular in the ratings sense; they market to the masses, not to the small niches.

If they'd wake up and market to the hundreds, or thousands, instead of the millions, they'd realize that they could sell this stuff they have on the shelf. Just digitize all of it, and wait for the orders to come in, which can be filled on demand - no shelf space, no warehouses, nothing but a few disk drives to hold the content and a few DVD burners for filling orders. The income wouldn't be huge, but hey - any income from something they didn't think would sell ought to be "good enough", wouldn't you think?


  • At 2:26 PM , Blogger Clickbank Mall said...

    Nice blog. Have you seen your google rating? BlogFlux It's Free and you can add a Little Script to your site that will tell everyone your ranking. I think yours was a 3. I guess you'll have to check it out.

    Computer News
    Microsoft-Google battle heats up

    Microsoft's chief executive vowed to "kill Google" in an expletive-laden tirade against the firm, according to US court documents filed by Google.

    The claim was made in a sworn statement by Mark Lucovsky, a former Microsoft employee who quit for Google in 2004.

    Microsoft chief Steve Ballmer has denied the claims, saying they are a "gross exaggeration of what actually took place".

    The statement is the latest salvo in a bitter legal battle between the firms.

    In his sworn statement, Mr Lucovsky - a key Windows architect - alleged that Mr Ballmer hurled a chair across the room when he informed him he was moving to Google, before launching into an abusive tirade against Google's chief executive Eric Schmidt.

    However, Mr Ballmer has dismissed the claims.

    "Mark's decision to leave was disappointing and I urged him strongly to change his mind. But his characterisation of that meeting is not accurate," he said in a statement.

    Bitter row
    The row between the two firms was triggered when one of Microsoft's vice presidents, Dr Kai-Fu Lee, was hired by Google to set up a research centre in China.

    Microsoft claimed the move was a violation of a one-year non-compete clause in his contract and began legal action against the search engine giant.

    However, Google has retaliated by claiming that Microsoft's action is a form of intimidation designed to eliminate the threat of a fast-growing rival.

    The group has been moving further into the software arena - most recently with the launch of Talk, a service which lets e-mail account holders talk to each other via a PC, microphone and speakers.

    The system is a direct threat to online voice and instant messaging service providers such as Skype, Microsoft and Yahoo.

    Microsoft won the first round of the increasingly bitter battle between the two firms in July, when a King County Superior Court judge issued a temporary order barring Mr Lee from carrying out the duties he had been hired to do for Google.

    The two sides will face each other in court again on Tuesday when Microsoft will ask a court to extend that order until the matter comes to trial in January.

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